Proof in Action: Off-Market Sales Success
We’re excited to share the success stories of two recent off-market sales that showcase the power of strategic negotiations and tailored buyer connections. The properties in question—Main Road, Moonah and a home sale in Kingston—were both sold without a public listing, achieving fantastic results for our clients. This success highlights how off-market sales can be a winning strategy, especially when paired with the right approach.
Main Rd, Moonah – A Strategic Commercial Sale
The commercial sale at Main Road, Moonah is a prime example of how an off-market approach can lead to a successful outcome in the commercial property sector. Our client decided it was time to divest, and with Heather Mason leading the negotiations, a successful sale was secured—no public listing needed. Through careful consideration and a strategic buyer match, the deal came together quickly and smoothly.
Kingston – A Perfect Match
Similarly, this sale was another success story for off-market strategies. This sale involved a buyer who was looking for something specific that wasn’t available through traditional listings. By connecting with a qualified buyer before the property hit the open market, we were able to facilitate a seamless transaction that met both the seller’s and buyer’s needs.
What Are Off-Market Sales?
In real estate, off-market sales (sometimes called "pocket listings") are properties that aren’t publicly advertised or listed on major platforms. Instead, they’re quietly marketed to a select group of qualified buyers. As an agency we can frequently have "pocket listings" where we work with property owners who aren’t quite ready to go public but still want to explore selling to the right buyer. This is where our network of trusted buyers and strategic connections comes into play, enabling us to find the perfect match without the need for a traditional open market listing.
Why Consider an Off-Market Sale?
While a traditional market listing works for many situations, there are times when an off-market sale is the ideal path for sellers. Let’s explore some of the key benefits:
1. Timing: If you’re ready to move quickly, an off-market sale can fast track the process. There’s no need to wait for the long marketing campaign, open houses, or multiple offers. An off-market sale can streamline the timeline and help you transition to your next venture faster. Similarly if a fast sale is not your priority listing your property early off-market could be a way to introduce your property to buyers slowly before taking the step to advertise your property via traditional methods.
2. High-Interest Purchaser: Sometimes, the best buyer is already in the wings. Whether it’s a tenant, a neighbouring property owner, or someone with a vested interest in the property, off-market sales can connect you with a buyer who is already highly engaged and ready to make a deal.
3. Simplicity and Efficiency: Off-market sales often involve fewer steps compared to a traditional listing. This can lead to a more efficient, straightforward process that avoids the complexity and time-consuming nature of an open market campaign. You can achieve your goals with a more direct approach, minimising disruption.
Is an Off-Market Sale Right for You?
If you’re considering selling your property but aren’t sure whether an off-market sale is the right approach, let’s have a conversation! Off-market sales can offer a level of privacy, speed, and efficiency that suits certain situations perfectly, there are also some disadvantages to take into consideration where a full marketing campaign can offer extra advantages in the right circumstances. However, with the right strategy, the right buyer, and the right market timing, an off-market sale could be your best path forward.
If you're ready to explore how off-market sales can work for you, reach out today to discuss your goals. We’re here to help you achieve success, whether on the open market or in a more private, strategic setting.
Curious if it’s the right option for you? Let’s chat! 📞 contact our experienced sales team today