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Determining Rental Prices: A Guide for Property Owners

As the costs of everyday essentials rise, so do rental prices. This trend reflects broader economic factors, such as inflation and interest rates, which inevitably impact various aspects of consumer spending. Yet, when it comes to deciding how much rent to charge, it is the rental property market that truly holds the sway. Let's delve into the factors influencing rental prices and what you should consider when setting your rates.

Scan the Market

The rental market is the largest influencer on rental prices. In areas where vacant homes abound, prices may need to be adjusted downward to attract tenants. Conversely, locations with scarce vacancies often command a premium. In today's climate, marked by housing shortages in many urban and regional areas, it's no wonder that elevated rental prices have become commonplace nationwide.

Keeping a close eye on market conditions and ensuring your rent aligns with fair market value is crucial for attracting and retaining quality tenants. For example, if you have a tenant who has cared for your property for three years, raising their rent substantially might prompt them to seek more affordable options elsewhere. In cases where proposed increases range from $50 to $100 per week, a few weeks of vacancy and re-letting costs could offset any potential financial gains from raising rent. It's a delicate balance between charging too little or too much, aiming to derive value from your property while retaining exceptional tenants.

Features of Your Home

Another critical aspect in determining rent is the unique features of your property. Consider factors such as the property's age, condition, recent updates to bathrooms and kitchens, fresh paintwork, and amenities like air conditioning or included appliances such as fridges and washing machines.

Local Amenities

Location plays a pivotal role in the rental price you can command. Properties near the CBD, with nearby shops, schools, transportation options, and a safe, well-maintained environment, naturally justify higher rents than similar properties in less connected areas.

Rental prices have attracted significant media attention of late, and rightly so. Consistently monitoring the market to ensure your rates remain fair is essential for growing wealth and attracting and retaining excellent tenants.

If you're uncertain about setting rent prices, your property manager can be an invaluable resource, possessing a deep understanding of your local market to help determine a fair rate. 

It's crucial to remember that this article offers general insights and is not financial or legal advice. Always consult with your professional financial and legal advisors before making any decisions regarding your property.

If you would like an obligation-free rental appraisal on your home reach out to us today.

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